{Hermès' Success Has Actually Been Driven by Shortage

While many luxury brand names drive exposure through social media sites advertising, celeb collaborations and style programs, Hermès which began as a saddlery and which still hand-stitches the lion's share of its leather bags hasn't. Its primary items have not changed a lot in years; it does not have TikTok, and does not give celebs free handbags.

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